Earth Day 2024: How can ad tech keep emissions down as temperatures rise? In ad land, data is being harnessed to make environmental challenges more manageable through setting and working towards... Read More
Author: mark10
One significant area where sustainability meets MarTech is in the realm of performance marketing strategy. Businesses are optimizing their digital campaigns to not only drive sales but also to promote... Read More
In 2024, the convergence of sales and marketing functions has become imperative for businesses aiming to thrive in a competitive landscape. With the evolving dynamics of consumer behavior and technological... Read More
Liam, could you please provide insight into your journey that led you to assume the role of CEO and co-founder of Krepling? My brother and I started a consignment marketplace for... Read More
Georgios, Can you please share a brief overview of your professional journey in the marketing and technology industry, leading up to your current role as the CEO of Baresquare? I started... Read More
Tim, could you briefly share your journey to becoming VP of Experience at Rightpoint? In my previous career path, I was a graphic designer working in advertising, marketing and branding before... Read More
It is impossible to overestimate the importance of originality and innovation in marketing in the current, intensely competitive corporate environment. Successful businesses must use these essential components to differentiate themselves... Read More
It is impossible to overestimate the importance of originality and innovation in marketing in the fast-paced commercial environment of today. In the face of intense competition, brands are always looking... Read More
It’s generally accepted that the digital marketing industry made some mistakes during the 2010s, thanks mainly to its over-dependence on third-party cookies and user tracking. Broadly speaking, the creativity associated with digital... Read More
It’s generally accepted that the digital marketing industry made some mistakes during the 2010s, thanks mainly to its over-dependence on third-party cookies and user tracking. Broadly speaking, the creativity associated with digital... Read More