Wall's to grow ice cream category with Haribo collaboration, Twister Mallow

Wall’s is set to shake up retailers’ freezers this year with two enticing new products designed to attract new shoppers and help drive ice cream sales. This year’s innovation includes the triumphant return of the brand’s UK collaboration with confectionery favourite Haribo, as well as the introduction of a new HFSS-compliant ice cream for Twister.

Wall’s is uniting forces with Haribo and the iconic Gold Gummy Bears to launch a Haribo push-up ice cream, available in a single stick format in the convenience channel. The new ice cream combines silky vanilla ice cream, sweet strawberry sauce and Haribo Gold Bears within the stick, complete with a unique and eye-catching pack design to boost visibility in impulse freezers.