Food marketing plays a significant role in the high incidence of childhood obesity and diet-related disease. The United States Kids' Food and Beverages market has been huge and complex. Across the country's growth of kids' food and beverage appears to be outpacing the total demand for traditional food and beverages in the same categories. To enhance children's health, researchers, advocates, and governments have asked for improvements in the nutrition quality of foods sold to children. For more than a decade, the food and beverage industry in the United States has responded with self-regulatory measures, touting their effectiveness. The country's kids' food market is still in its infancy. United States Kids' Food and Beverages market is growing, providing several options with innovative, unique product lines accustomed to kids' needs and desires. According to the Renub Research, United States Kids Food and Beverage Market are expected to reach US$ 64 Billion by 2027.