Unilever scrums down with World Rugby in multi-tournament personal care partnership

Unilever has on Wednesday announced a multi-tournament partnership with World Rugby as an Official Supporter, integrating its leading personal care brands and reinforcing its long-term commitment to sport and women’s sport in particular.The partnership will see Unilever’s personal care brands – including Dove, Dove Men+Care, Rexona (also known as Sure), and Axe (also known as Lynx) – activate integrated campaigns across markets and channels, to engage both fans and athletes alike during all Rugby World Cups until 2029.

The partnership will commence this summer with Women’s Rugby World Cup 2025 organised in England, which is expected to be the biggest celebration of women’s rugby to date with over 275,000 tickets sold – already twice the total sold for the 2021 edition in New Zealand.