SEO vs. PPC: Unraveling Differences

SEO vs. PPC: Deciphering the Differences
Torn between SEO and PPC for your business? Dive into their roles within your broader marketing framework.

Authored by Marcus Miller on April 18, 2023, at 10:01 am | Estimated reading time: 16 minutes

Deciphering SEO vs. PPC
In the realm of marketing, it'd be delightful if the SEO vs. PPC dilemma had a straightforward resolution.

However, contrary to the human inclination for simplistic dichotomies, the reality is intricate

SEO elevates your web pages in organic search results by enhancing content quality and relevance. This enhanced visibility comes sans the hefty costs per click associated with PPC.