Despite their importance, marriage bureaus in Rajasthan face several challenges. With matrimonial sites and apps gaining popularity, the competitive scenario has grown keener spelling a survival need for conventional bureaus. The changing expectations of couples today may also come into play; these can vary wildly from what we believe to be very traditional norms, which could cause some mismatches. With these changes in mind, there is no doubt that bureaus need to adapt and evolve to fit into the recalibration happening around us.