New collaboration with Anthony Joshua and Lucozade Alert

New collaboration with Anthony Joshua and Lucozade Alert
Lucozade Alert has announced a new collaboration with Lucozade athlete and long-term brand ambassador, Anthony Joshua, with new Lucozade Alert Mango Peachade Zero Sugar – Anthony Joshua edition.Now available, Lucozade Alert Mango Peachade Zero Sugar 250ml and 500ml features Anthony Joshua on the front of the can. As a highly recognisable, world class athlete Anthony embodies mental focus both inside and outside the boxing ring, and this collaboration with Lucozade Alert is set to drive excitement and bring mental focus to fans across the country.
The launch will be supported by strong marketing investment, including an unmissable social campaign across the year that features Anthony Joshua and in-store POS to engage shoppers and increase sales.
The latest 250ml format offers shoppers an even more permissible option for those looking for lower-sugar alternatives in the stimulation drinks category but in a smaller format. In fact, zero-sugar stimulation drinks are growing by 27 per cent, highlighting growth potential for retailers stocking the cans.