Comme des Garçons: The Avant-Garde Force of Modern Fashion

Few fashion houses have disrupted the industry quite like Comme des Garçons. Born in Tokyo and raised in Paris, Comme des Garçons (often abbreviated as CDG) has carved a permanent space in the global fashion landscape by challenging norms, embracing imperfection, and rewriting the rules of style. It’s not just a brand — it’s a philosophy.
Whether you’re just discovering CDG through its iconic heart logo or you’re a long-time fan of Rei Kawakubo’s radical runway shows, this guide breaks down everything you need to know about Comme des Garçons — from its origins and key collections to its cult-like following and collaborations.