Cloud-based Video Processing and Delivery Platform is a solution that provides video service providers with standardised capabilities and multiple monetization models. These platforms also help integrate multi-screen video infrastructure capabilities and models, video on demand, and television. Several providers of cloud-based video processing and delivery platforms offer solutions that can be deployed on various mobile and over-the-top (OTT) devices. Cloud-based video processing and delivery platforms allow video service providers, among other features, to provide their users with personalised video experiences, parental control, line-up management, preference settings, and multilingual selection. Cloud-based video processing and delivery platforms, along with these features, provide a wide range of applications within the same solution, such as automated content management system, merchandising, offer management, live stream intake, transcoding, and multi-digital rights management (DRM). With continuous technology development, several businesses are offering their customers integrated, advanced, optimal quality, scalable, cost-effective cloud-based video processing, and delivery platforms. In addition, these platforms are often used as platforms for managing video assets to support the ingestion, processing, and efficient delivery of digital content for live streaming and on-demand video services. However, factors such as concerns pertaining to cost of deployment, rising cyberattacks, and high risk of data loss which in turn pose a restraint for the market growth over the forecast period.