Author: martechcube

VP at Cheetah Digital, Tim Glomb shines light on customer-centric approach in an interview with Martech on AD tech industry. He highlights use of social media marketing to capture audience... Read More

CEO of Marpipe, Daniel Pantelo talks about audience data in an interview with martech on data automation considering advertising function. He expresses the need for precision analytics focusing on customer... Read More

Customer Experience Management(CXM) is about knowing your customers well and making sure that they are happy and satisfied at every point of interaction with your company, right from the beginning... Read More

CEO & Co-Founder of Pencil, Will Hanschell underlines the importance of Video Ads in an interview with Martech on video ads focusing on their performance. He emphasizes the need for... Read More

The quality of your datasets is important for a company looking to drive additional revenue streams. Once this is accomplished, your data can be used more effectively externally and internally... Read More